Brewer: Lagunitas Brewing Company
Location: Petaluma, California; Chicago, Illinois
Brew: Maximus IPA
Style: Imperial IPA
We love Lagunitas Beer. There. We said it. From the very first sip of the very first Lagunitas beer we ever had, we were hooked. And that very first Lagunitas beer happened to be a Maximus IPA. There is something unique about Lagunitas beer that makes it instantly recognizable. We have no idea if it’s the water, the hops, the brewing method, or some other secret; but regardless we can confidently say we would pass a blindfold test and call out a Lagunitas beer from a host of others. Whether its Maximus IPA, the Brown Shugga’ Sweet Release, Little Sumpin’ Sumpin’ Ale, Gnarleywine, or the Cappuccino Stout there’s always an instantly-recognizable taste element that says, “Hi, I’m Lagunitas, nice to meet you.”
So we love Lagunitas, that much is clear. But in full disclosure we have to say we were disturbed to find out recently that the company had sold a 50% stake of the brand to the third largest brewer in the world, Heineken International. At first we were devastated. What will this mean for Lagunitas? Will they change their beloved recipes and start penny pinching and cutting corners to add to the almighty bottom line? Come to find out, Lagunitas just wants to take its brand worldwide, and with the help of distribution giant Heineken, they’ll now have the means. Heck, maybe at this year's ISDE in Spain they could be serving Lagunitas at the post-event party. The bottom line is, these guys are on the gas and want to take their brand to next level and in order to do so they needed a partner with some horsepower.
But back to the beer. If you love a good IPA, which I’m sure many of you do, then the next time you are perusing the beer aisle at your local supermarket or wandering through your local beer store in a daze of confusion, look for (or ask for) Lagunitas. We doubt you’ll be disappointed. With high ratings from the top online beer sites like BeerAdvocate and RateBeer, Maximus IPA (or any beer from Lagunitas) is a no brainer as far as we are concerned. With that in mind, we leave you with this amazingly poetic Maximus narrative from Lagunitas:
"I leaned back with my feet up on my desk. I read my name backwards on the door and wondered. Like a bad joke told to a brown-shoed square in the dead of night, it all came rushing back to me. I thought carefully about getting up from my desk, putting on my new Velarimosa prawn hat, opening the door to the hallway, checking the spelling on my name one more time, closing the door behind me, making my way down the evening street full of worn gastritis, continuing to a dark doorway, the length of which would lead me to a knuckle-worn bar top of mildew and pine, mounting a bow-legged stool and ordering a pint of the nectaral Maximus Ale. And then I did." ~ Lagunitas