There are few better ways we can think of to kick-off a new partnership than by riding motorcycles together. The open road beckons to bring those that ride together closer together through ritualistic moments of shared experience on the journey along the way. Emails are ignored, phones muted, camaraderie ensues, and the mind begins to relax as one starts to live in the moment.
After recently putting together a partnership with META to support some of their future projects, the idea came to us: meet at the META headquarters in downtown Denver’s trendy RiNo neighborhood, spend a day gathering content, put together a route plan, and then hit the road to Sturgis for a few days of riding and living the biker life. In addition to a leading motorcycle lifestyle publication and website, we admire META’s inclusive approach to motorcycling. Their motto, “A life well ridden,” celebrates riding and racing no matter what type of rider you happen to be, or what type of motorcycle you happen to ride. So, to kick off our new partnership, we went on a motorcycle adventure together.