The Cold One Thousand – August 19th, 2017


The Cold 1000

August 19th, 2017

Kronenbourg 1664 Blanc

By Brad Gebhardt

By Brad Gebhardt

Here's a cold one for you. You don't ride enough. (None of us do) If you're a weekend warrior like me, you are constantly feeling like you don't ride enough. Never enough seat time and not nearly enough time bullshitting afterwards with all your moto buddies. It's that feeling that keeps us living for the weekend and maximizing every ride day. After all, what gets you out of bed at 5am on a Saturday better than some much needed throttle therapy? Nothing.

Today's article, as always is accompanied by a cold beverage. Different each week and this week it's Kronenbourg 1664 Blanc. A personal favorite and a great summer beer for any patio application. What's your beverage of choice at the track? Are you picky or do you drink OPs? (Other People's). I'm always curious where the social aspect of motocross falls because as you know, moto is a social sport.

My opening statement hits home as I have yet to put knobbies in the dirt in August and summer is slipping away. Not much riding on the frozen tundra of Canada in the winter so I gotta make the most of the coming weeks. Local ride spots are sparse but we make due because we have to—and because we always have. The reality is there really is no limit to the sacrifices we'll make to get our much-needed therapy. Hopefully I can make some time this fall to ride a bunch and that can tide me over until the Vet World championships in Glen Helen. I'll be there.


Kronenbourg 1664 Blanc

"Kronenbourg 1664 Blanc is a modern, fruity and refreshing wheat beer. With its unique taste and appearance, 1664 Blanc appeals to consumers all over the world. It has an inimitable sweet and refreshing flavour, resulting from the hint of citrus and coriander spice used in brewing. With its flavour and design, 1664 Blanc embodies the elegance and taste of France.  Kronenbourg 1664 Blanc’s modern identity is perfectly expressed by its unique shiny blue bottle." Source: Carlsberg Group

With only two rounds remaining in Lucas Oil Pro Motocross AMA Nationals, the championships are all but over and visions of 2018 supercross dance in our heads. Will Roczen be himself? Will Eli find a way to close out a Supercross series? Will the 250 titles be defended? Only time will tell but it's an exciting time in the two-wheeled world.

This weekend has snuck up on us but I hope you find yourself four motos in and six beers deep late on a Sunday. These are the dog days of summer and dammit, I aim to enjoy them.

Sorry this is a short cold one, but I'm Canadian—so consider it a stubby.

Keep the rubber side down,

Brad Gebhardt

Contact Brad: or on Instagram: @bradgebhardt88